So Sure Bladder Leakage Pad

Confidence that moves with you.

Discreet, dependable protection for everyday living – designed for men and women who refuse to slow down.

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01 – Colour

A calm, dependable palette

Greens and navy carry the page – reassurance, care, and authority. Brights (lime, sky) appear only as accents: a tag, an icon, a single highlight – never a flood. Lime is reserved for the hand-drawn underline that marks key phrases.

Primary · greens + navy carry the page
#03773d
ForestPrimary · brand soulPantone 7732C
#43b049
GreenPrimary greenPantone 360C
#253d98
NavyPrimary · groundingPantone 661C
#004515
Deep ForestDarkest groundsPantone 349C
Accent · never a flood
#6fbf68
Leaf-lightAccentPantone 7489C/356C
#7ec242
LimeAccent · underlinesPantone 368C
#45c3f1
SkyAccent · sparinglyPantone 298C
#e1e1e1
GreyUI accentCool Gray 1C
Neutrals · surfaces & text
#f4f7f3
MistWarm backgroundRGB 244 247 243
#ffffff
PaperSurfacesRGB 255 255 255
#0f2417
InkBody textRGB 15 36 23
#dde6df
LineHairlinesRGB 221 230 223
02 – Typography

Sansita & Carlito

Sansita, a warm flared serif, for headlines (700/800); Carlito (the brand book's Calibri, web-ready) for body (400/700). There's no light weight – hierarchy comes from size and spacing, never thin type. Sized generously for a 45+ reader: body never below 17px.

Display / H1Sansita 700 · --text-hero
Stay dry, stay you.
Heading / H2Sansita 700 · --text-3xl
Up to 4 hours of protection
SubheadSansita 700 italic · --text-2xl
Reassurance in every detail
LeadCarlito 400 · --text-lg
Built on comfort, practicality, and confidence – So Sure supports active, everyday living without interruption.
BodyCarlito 400 · --text-base ≥17px
So Sure Leakage Pads deliver dependable absorbency, a secure fit, and breathable comfort throughout the day. Designed for light to moderate bladder leakage, they support daily movement, work, travel, and social activities.
Label / CaptionCarlito 700 · --text-xs
Locks in wetness · Odour control
03 – Components

Quiet, generous, tappable

Large touch targets, soft radii, and plenty of breathing room – interface choices that respect an older reader without feeling dated.

Locks in wetness

A highly absorbent core holds liquid away from skin, keeping you dry and comfortable for longer.

Odour control

Antibacterial and antifungal properties neutralise odour, so you stay fresh through the day.

Made for everyone

The right thinness and fit for both men and women – discreet enough to wear like a sanitary napkin.

500mlAbsorbs up to, for moderate leaks
4 hrsStays fresh and dry
The average person's volume*
2 & 10Pad packs, on-the-go or value

Signature · hand-drawn underline

Key phrases carry a hand-drawn lime underline (RoughNotation), once or twice per section – a warm, human mark against the clean Sansita type. Never on body copy.

Stay dry. Stay confident.

Buttons & tags

Shop now Learn more Read advice New

Newsletter field

04 – Motion

Bold hero, calm everywhere else

The WebGL hero is the one loud moment. Content sections stay quiet and steady – and every effect has a full reduced-motion fallback.

Hero

An ambient field of drifting leaf-light particles in brand greens, rendered on canvas. Slow, organic, never distracting from the headline.

Reveal

Sections rise and fade in on scroll – 24px travel, soft easing, staggered. Gentle enough to feel premium, not flashy.

Hover

Cards lift 4px with a soft green shadow; buttons rise 2px. Micro-feedback that confirms an action without demanding attention.

Respect

prefers-reduced-motion disables all of the above and reveals content instantly. Accessibility is the floor, not an afterthought.